Designed with love in Los Angeles.

Lucy is someone who:

Is beautiful both inside and out. A great friend who never fails to make you smile and feel happy. She understands you and is always there for you.

With Lucy, you can travel the world and try new things. The adventurous side of Lucy will encourage you to surf, ride thrilling rides, skydive, and even swim with sharks. Lucy is pretty fearless, and she wants to be known as that. She’s fun to be around and a bit crazy, yet you will still want her as your friend.

Complimentary to the Lucy persona, the clothing and accessories at our store are made to empower women, allowing them to feel attractive and appealing. By wearing our products, you will feel comfort that will make you smile and feel happy.

Our products are designed specifically for your needs. The items are perfect for your fearless travels while at the same time helping to keep you looking luxurious and opulent. Once you purchase from us, you will be coming back religiously for more styles. You will want to Be A Lucy.

It is super-important for us to promote a healthy body image. We are not about conforming to any stereotypes. Be A Lucy is for women from ages 19 to 80 and from sizes small to 4XL. We are not in the business of digitally altering their appearances either… there is no reshaping or removing stretch marks here.

Designed with curves in mind, every Be A Lucy garment is fitted to conceal and reveal in all the right places. We take fit and fabrication seriously. Our designers work solely with high-quality fabrics and use exclusive prints from the top art houses in London, Paris, & New York.

Be A Lucy jewelry is handcrafted in the USA and overseas by our designers. Each delicate piece is the result of the combination of old elegance and new finesse. They are a unique balance of masculine and feminine, minimalism and whimsy. Each piece is crafted to tell a story for the modern spirit, inspired by Lucy.

Each woman has a little bit of LUCY inside of them and every woman wants to Be A LUCY!